Sustainable Tourism in Suburban Nature Parks with Use of Strategy Analysis Approach (SWOT), Case Study: Nazhvan Lands in Isfahan Suburb

Document Type : Original Article

Abstract

Nazhvan is the only remained green space in Isfahan suburb located at tow sides of Zayandeh-Rood river which due to unique potentials has attracted different social groups and green groups or those who prefer nature recreation rather than so-called urban recreation, and on the other hand, there are land-owners, land dealers and developers waiting for an opportunity to gain super-profit by buying and selling the land farms and gardens. But in recent years the urban management of Isfahan has decided to preserve farm lands through a strategic site development plan. (Because of increasing extension of the city over the Nazhvan site, and the large extent of the area, the urban management decided to prepare a comprehensive plan for a region as large as 1830 hectares in 1995). In this survey, base on strategic Analysis approach (SWOT), evaluation of strengths(S), weaknesses (W), opportunities (O), threats (T) and regulating different strategies in various contexts, the appropriate strategy has been chosen, that is, conservation of existing green space based on agro tourism side by side ecotourism in a new package which respond both to nature-oriented needs of citizens and conservation of farm lands and gardens in Isfahan suburbs.

Keywords


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