Dr. Mostafa Behzadfar Armanshahr Architecture & Urban Development 2008-5079 18 50 2025 05 22 Evaluation and Analysis of Perceptual-Cognitive and Social-Activity Components of Sense of Place in New Urban Settlements; Case Study: Qods Town, Qom City Evaluation and Analysis of Perceptual-Cognitive and Social-Activity Components of Sense of Place in New Urban Settlements; Case Study: Qods Town, Qom City 91 112 221081 10.22034/aaud.2025.433506.2851 FA Shirin Eslami Ph.D. Candidate of Urban Planning, Department of Urban Planning, Faculty of Architecture and Urban Planning, Art University of Isfahan, Isfahan, Iran (Corresponding Author). Ahmad Shahivandi Associate Professor of Urban and Regional Planning, Department of Urban Planning, Faculty of Architecture and Urban Planning, Art University of Isfahan, Isfahan, Iran. Journal Article 2024 01 01 The challenge of transforming space into meaningful places is a significant issue that emerging urban settlements face. This struggle can lead to residents' reduced tendency to stay, their decreased satisfaction with residence, their weakened semantic and emotional connections to the area, as well as diminished social interactions and community solidarity. The present study aims to assess and analyze the significance of perceptual-cognitive and social-activity components of the sense of place in new urban developments by studying Qods Town as a case study. It is applied analytical research carried out within a mixed-method research framework. The required data were collected using library and field studies (using questionnaires). The statistical population included the residents of Qods Town, from which 245 individuals were selected as samples using a random sampling technique. Data analyses were conducted using one-way ANOVA, independent T-test, and structural equation modeling with SPSS26 and Amos Graphic26 software. The results indicate the good fit of the conceptual research model concerning the perceptual-cognitive and social-activity components of the sense of place in new urban developments. This model included factors such as identity-authenticity, imageability, mental image, use-activity, invitation, social participation, and safety-security. Among the aforementioned factors, imageability, social participation, and invitation obtained the highest weights, respectively, indicating their greater importance in shaping the sense of place in new urban developments. This highlights the significant role of enhancing infrastructure and urban managers’ attention to effective components and indicators in forming and strengthening residents' sense of place. Notably, in Qods Town, the residents’ perceptions of use-activity, invitation, identity-authenticity, and social participation in the conceptual model of sense of place were influenced by their age groups. Additionally, gender differences significantly influenced residents’ perceptions of the town’s use-activity and invitation. The challenge of transforming space into meaningful places is a significant issue that emerging urban settlements face. This struggle can lead to residents' reduced tendency to stay, their decreased satisfaction with residence, their weakened semantic and emotional connections to the area, as well as diminished social interactions and community solidarity. The present study aims to assess and analyze the significance of perceptual-cognitive and social-activity components of the sense of place in new urban developments by studying Qods Town as a case study. It is applied analytical research carried out within a mixed-method research framework. The required data were collected using library and field studies (using questionnaires). The statistical population included the residents of Qods Town, from which 245 individuals were selected as samples using a random sampling technique. Data analyses were conducted using one-way ANOVA, independent T-test, and structural equation modeling with SPSS26 and Amos Graphic26 software. The results indicate the good fit of the conceptual research model concerning the perceptual-cognitive and social-activity components of the sense of place in new urban developments. This model included factors such as identity-authenticity, imageability, mental image, use-activity, invitation, social participation, and safety-security. Among the aforementioned factors, imageability, social participation, and invitation obtained the highest weights, respectively, indicating their greater importance in shaping the sense of place in new urban developments. This highlights the significant role of enhancing infrastructure and urban managers’ attention to effective components and indicators in forming and strengthening residents' sense of place. Notably, in Qods Town, the residents’ perceptions of use-activity, invitation, identity-authenticity, and social participation in the conceptual model of sense of place were influenced by their age groups. Additionally, gender differences significantly influenced residents’ perceptions of the town’s use-activity and invitation. https://www.armanshahrjournal.com/article_221081_1d3efec467a8535cc30247a5db3cb9ef.pdf