دکتر مصطفی بهزادفرمعماری و شهرسازی آرمان شهر2008-5079112420181220Climatic Compatibility of Courtyard Houses, Based on Shading- sunlit Index; Case Studies: Traditional Houses in Kashan & Ardabil CitiesClimatic Compatibility of Courtyard Houses, Based on Shading- sunlit Index; Case Studies: Traditional Houses in Kashan & Ardabil Cities11380503FAHassan AkbariAssistant Professor of Architecture, Faculty of Engineering, University of Mohaghegh Ardabili, Ardabil, Iran.Saeid TeshnehdelM.A. of Architecture, Faculty of Engineering, University of Mohaghegh Ardabili, Ardabil, Iran.Journal Article20180706Today, access to sustainable environment for more presence of humans in open space
should improve the quality of open spaces and human thermal comfort. Hence, the courtyard as an open
space is an important element in solar radiation absorption and providing thermal comfort. The aim of this
paper is to investigate the climatic performance of traditional courtyard houses, according to shading and
sunlit in two cities with different climates: Kashan city (hot-arid climate) and Ardabil city (cold climate).
In order to carry out this research, firstly ten types of traditional houses in Kashan and Ardabil were
chosen. , thereafter, the shadow and sunlit in almost all floors and walls of courtyards were calculated and
analyzed in June and December using Ecotect software simulations. In order to assess the compatibility
level of the selected historical samples of each city with the region’s climate, the average of a composite
indexes (shading-sunlit index of walls and floor) of the selected houses in two cities have been compared.
The average shading-sunlit index for the houses in Kashan is 0.43 and for the selected houses in Ardabil
is 0.40; meaning that in both cities, the houses are relatively compatible with the region’s climate and the
cases in Kashan city show more compatible to some extent. Also the results of studies demonstrate that in
case studies in both cities, the amount of shaded surfaces have appropriate climate compatibility in warm
months; while, in terms of sunlit, they do not have an appropriate climate compatibility in cold months.Today, access to sustainable environment for more presence of humans in open space
should improve the quality of open spaces and human thermal comfort. Hence, the courtyard as an open
space is an important element in solar radiation absorption and providing thermal comfort. The aim of this
paper is to investigate the climatic performance of traditional courtyard houses, according to shading and
sunlit in two cities with different climates: Kashan city (hot-arid climate) and Ardabil city (cold climate).
In order to carry out this research, firstly ten types of traditional houses in Kashan and Ardabil were
chosen. , thereafter, the shadow and sunlit in almost all floors and walls of courtyards were calculated and
analyzed in June and December using Ecotect software simulations. In order to assess the compatibility
level of the selected historical samples of each city with the region’s climate, the average of a composite
indexes (shading-sunlit index of walls and floor) of the selected houses in two cities have been compared.
The average shading-sunlit index for the houses in Kashan is 0.43 and for the selected houses in Ardabil
is 0.40; meaning that in both cities, the houses are relatively compatible with the region’s climate and the
cases in Kashan city show more compatible to some extent. Also the results of studies demonstrate that in
case studies in both cities, the amount of shaded surfaces have appropriate climate compatibility in warm
months; while, in terms of sunlit, they do not have an appropriate climate compatibility in cold months.https://www.armanshahrjournal.com/article_80503_2e9ae86caaaf8283f76acc396667dfd5.pdfدکتر مصطفی بهزادفرمعماری و شهرسازی آرمان شهر2008-5079112420181220Integrity Evaluation in Conservation of Amir-chakhmagh Square in Yazd, IranIntegrity Evaluation in Conservation of Amir-chakhmagh Square in Yazd, Iran152780505FASomayeh Fadaei Nezhad BahramjerdiAssistant Professor of Architecture, Department of Architectural & Urban Heritage Conservation, College of Fine Arts, University of Tehran, Tehran, Iran.Pirouz HanachiProfessor of Architecture, Department of Architectural & Urban Heritage Conservation, College of Fine Arts,
University of Tehran, Tehran, Iran.Journal Article20170701The concept of integrity, as a factor which sustains values and significance of cultural<br />heritage, is regarded as a key criterion in the process of urban heritage conservation and thus, the need for<br />clarification of its factors has been emphasized in the international conventions, documents and scientific<br />papers. Review and analysis of documents, conventions and theories concerning the role of integrity in<br />urban heritage conservation show that in recent decades, the concept of integrity has attracted worldwide<br />attention in the process of selection, assessment, and codification of the comprehensive conservation<br />and management plan of urban heritage. This paper aims to recognize the aspects of integrity concept<br />and tries to refine the prioritization of integrity aspects in the plans and measures of Amir-chakhmagh<br />Square conservation project in Yazd, Iran. To achieve this aim, firstly the conventions and the scientific<br />papers related to integrity are reviewed; consequently the effective aspects in measuring integrity have<br />been selected in three main categories: ‘Structural-historical Integrity’, ‘Functional-social Integrity’, and<br />‘Visual-aesthetic Integrity’. Thereafter, the prioritizing of these aspects in the Amir-chakhmagh Square<br />conservation is analyzed by quantitative research method and correlation strategy. The findings indicate<br />that the ‘Functional-social Integrity’, ‘Structural-historical Integrity’ and ‘Visual-aesthetic Integrity’, in<br />descending order, have the highest to the lowest contribution to explaining the concept of integrity in the<br />measures taken for Amir-chakhmagh Square conservation project. This indicates the measures have<br />been successful in terms of reviving the social vitality of the square and refurbing the historic<br />buildings around the square by adaptive reuse. Finally, findings from quantitative measurements confirm<br />the theoretical framework of the research which is provided by Jokilehto.The concept of integrity, as a factor which sustains values and significance of cultural
heritage, is regarded as a key criterion in the process of urban heritage conservation and thus, the need for
clarification of its factors has been emphasized in the international conventions, documents and scientific
papers. Review and analysis of documents, conventions and theories concerning the role of integrity in
urban heritage conservation show that in recent decades, the concept of integrity has attracted worldwide
attention in the process of selection, assessment, and codification of the comprehensive conservation
and management plan of urban heritage. This paper aims to recognize the aspects of integrity concept
and tries to refine the prioritization of integrity aspects in the plans and measures of Amir-chakhmagh
Square conservation project in Yazd, Iran. To achieve this aim, firstly the conventions and the scientific
papers related to integrity are reviewed; consequently the effective aspects in measuring integrity have
been selected in three main categories: ‘Structural-historical Integrity’, ‘Functional-social Integrity’, and
‘Visual-aesthetic Integrity’. Thereafter, the prioritizing of these aspects in the Amir-chakhmagh Square
conservation is analyzed by quantitative research method and correlation strategy. The findings indicate
that the ‘Functional-social Integrity’, ‘Structural-historical Integrity’ and ‘Visual-aesthetic Integrity’, in
descending order, have the highest to the lowest contribution to explaining the concept of integrity in the
measures taken for Amir-chakhmagh Square conservation project. This indicates the measures have
been successful in terms of reviving the social vitality of the square and refurbing the historic
buildings around the square by adaptive reuse. Finally, findings from quantitative measurements confirm
the theoretical framework of the research which is provided by Jokilehto.https://www.armanshahrjournal.com/article_80505_1c98e365bf6c798a932f80f63d894efb.pdfدکتر مصطفی بهزادفرمعماری و شهرسازی آرمان شهر2008-5079112420181220Analysis of the Relation between Perception of the Time Concepts and the Critical Approach of Architectural Students to History; Case Study: Architecture Students of Islamic Azad University of QazvinAnalysis of the Relation between Perception of the Time Concepts and the Critical Approach of Architectural Students to History; Case Study: Architecture Students of Islamic Azad University of Qazvin293980506FAMasoud HabibiPh.D. Candidate in Architecture, Faculty of Architecture and Urban Planning, Qazvin Branch, Islamic Azad
University, Qazvin, Iran.Maryam ArmaghanAssistant Professor of Architecture, Faculty of Architecture and Urban Planning, Qazvin Branch, Islamic Azad University, Qazvin, Iran.Iman RaeisiAssistant Professor of Architecture, Faculty of Architecture and Urban Planning, Qazvin Branch, Islamic Azad University, Qazvin, Iran.Journal Article20180921In the process of time perception, humans continually try to find the link between the past,<br />present, and future periods. This matter becomes more important, when one tries to understand the events<br />and their outcome; both in the daily dialogue of humans and in the critical encounter with history. Truly,<br />how much do the current events affect our reading of the future? Or, to what extent can our expectation<br />from the future change the interpretation of past events? Thinking about such issues further illustrates<br />the importance of the concept of time. This article will answer the question: “What is the relationship<br />between the various types of concept of time in the daily life of the students and the definition that they<br />have achieved in the academic environment?” Our assumption is: “Although the patterns of daily behavior<br />of students can be the same, but the acquired commentary of architecture students to the concept of time<br />is different from each other; due to learning in architecture.” Also, the statistical population in this study<br />is the architecture students, and the architecture students of Qazvin Islamic Azad University (QIAU)<br />have been selected as a sample population. In the process of writing, first, the data collected in a logical<br />reasoning method determine the theoretical framework of the article; and then the research findings are<br />obtained with a survey approach and the questionnaire. Based on the results obtained, although the daily<br />life of architectural students demonstrates the high role of linear conception, the multi-active concept of<br />time has the highest impact on their critical view of architectural narratives, and on the student’s acquired<br />commentary. Such an approach leads students to a complex understanding of historical narratives.In the process of time perception, humans continually try to find the link between the past,
present, and future periods. This matter becomes more important, when one tries to understand the events
and their outcome; both in the daily dialogue of humans and in the critical encounter with history. Truly,
how much do the current events affect our reading of the future? Or, to what extent can our expectation
from the future change the interpretation of past events? Thinking about such issues further illustrates
the importance of the concept of time. This article will answer the question: “What is the relationship
between the various types of concept of time in the daily life of the students and the definition that they
have achieved in the academic environment?” Our assumption is: “Although the patterns of daily behavior
of students can be the same, but the acquired commentary of architecture students to the concept of time
is different from each other; due to learning in architecture.” Also, the statistical population in this study
is the architecture students, and the architecture students of Qazvin Islamic Azad University (QIAU)
have been selected as a sample population. In the process of writing, first, the data collected in a logical
reasoning method determine the theoretical framework of the article; and then the research findings are
obtained with a survey approach and the questionnaire. Based on the results obtained, although the daily
life of architectural students demonstrates the high role of linear conception, the multi-active concept of
time has the highest impact on their critical view of architectural narratives, and on the student’s acquired
commentary. Such an approach leads students to a complex understanding of historical narratives.https://www.armanshahrjournal.com/article_80506_02112f4e30802fd04e61347188579843.pdfدکتر مصطفی بهزادفرمعماری و شهرسازی آرمان شهر2008-5079112420181220Impact of Airflow on Moderating Thermal Conditions in Vernacular Houses; Case Study: Bandar-e Lengeh Houses in Hot and Humid Climate of IranImpact of Airflow on Moderating Thermal Conditions in Vernacular Houses; Case Study: Bandar-e Lengeh Houses in Hot and Humid Climate of Iran415280507FANiloufar NikghadamAssistant Professor of Architecture, Faculty of Art and Architecture, South Tehran Branch, Islamic Azad University, Tehran, Iran.0000-0003-0723-7396Seyed Majid Mofidi ShemiraniAssistant Professor of Architecture and Urban Design, Faculty of Architecture and Environmental Design, Iran University of Science and Technology, Tehran, Iran.Journal Article20180311As an example of extreme hot humid climate, the southern marginal rim of Iran is a perfect<br />candidate for studying climatic patterns. Attention to climatic components in housing design process<br />within this area is therefore essential. Benefitting from the airflow and avoiding heat and radiation<br />are among the most effective approaches towards moderating heat conditions in hot and humid areas.<br />Vernacular houses are principally built to adapt to the climatic needs. Bandar-e Lengeh in southern rim<br />of Iran has vernacular houses with unique patterns to make use of the airflow. With the aid of the Design<br />Builder software application, this article examines heat conditions in such houses in accordance with<br />local wind patterns and airflow in the climatic structure of the houses. It also tries to investigate the<br />extent to wich such airflow effective can be effective in moderating indoor heat conditions of the climatic<br />conditions in Bandar-e Lengeh houses. The article has a practical purpose, which is being followed through<br />application of graphical and simulation packages using Design Builder software version 4.2.0.045 and<br />the ASHRAE55 thermal comfort model. The climate statistics data are prepared by Meteorem 7 software,<br />using weather data from Meteorological Organization of Iran. Conformance of the obtained simulation<br />results show that local wind-flow currents in Bandar-e Lengeh combined with unique climatic patterns of<br />the local houses can help moderation of indoor thermal conditions and provide the best ambient status,<br />regarding air currents temperature and relative humidity in certain hours of the day.As an example of extreme hot humid climate, the southern marginal rim of Iran is a perfect
candidate for studying climatic patterns. Attention to climatic components in housing design process
within this area is therefore essential. Benefitting from the airflow and avoiding heat and radiation
are among the most effective approaches towards moderating heat conditions in hot and humid areas.
Vernacular houses are principally built to adapt to the climatic needs. Bandar-e Lengeh in southern rim
of Iran has vernacular houses with unique patterns to make use of the airflow. With the aid of the Design
Builder software application, this article examines heat conditions in such houses in accordance with
local wind patterns and airflow in the climatic structure of the houses. It also tries to investigate the
extent to wich such airflow effective can be effective in moderating indoor heat conditions of the climatic
conditions in Bandar-e Lengeh houses. The article has a practical purpose, which is being followed through
application of graphical and simulation packages using Design Builder software version 4.2.0.045 and
the ASHRAE55 thermal comfort model. The climate statistics data are prepared by Meteorem 7 software,
using weather data from Meteorological Organization of Iran. Conformance of the obtained simulation
results show that local wind-flow currents in Bandar-e Lengeh combined with unique climatic patterns of
the local houses can help moderation of indoor thermal conditions and provide the best ambient status,
regarding air currents temperature and relative humidity in certain hours of the day.https://www.armanshahrjournal.com/article_80507_c10c85bd9676bec9be9e5b07ea2bc694.pdfدکتر مصطفی بهزادفرمعماری و شهرسازی آرمان شهر2008-5079112420181220Investigating the Design Indicators for Increasing the Security of Inhabitants in High-rise Residential Complexes in TehranInvestigating the Design Indicators for Increasing the Security of Inhabitants in High-rise Residential Complexes in Tehran536780513FAAli YaranPh.D. in Housing Architecture, Professor of Ministry of Science, Research and Technology, Tehran, IranParisa HadaviM.A. in Architecture, Faculty of Art and Architecture, University of Science and Culture, Tehran, Iran.Journal Article20171216In the present century, the emergence of issues such as population growth, public demand<br />for living or working in urban centers, increasing use of land have allowed for existence of high rise<br />residential complexes necessary in most major cities of the world. Despite their benefits and advantages,<br />high-rise residential complexes have also given rise to some limitations and threats and have greatly<br />influenced the quality of urban life. Security is one of the indicators of life quality in cities and lack<br />of sufficient attention to this indicator can lead to significant social harms. Considering the need for<br />increasing security in the contemporary world, it is necessary to study security factors as well as the<br />mechanisms that seems necessary. The present study investigates the factors affecting the security of<br />inhabitants in High-rise residential complexes in Tehran; library studies was used for data collection<br />in the theoretical part of the research and the design indicators such as location and general form of<br />building, controllability of the spaces, guarding and electronic methods, and the use of the guard and<br />the fence, were categorized in order to increase security. Finally, these factors were analyzed in two<br />residential Complexes in Tehran (Vanak Park and Saman). For analyzing the case studies, documents,<br />existing maps, field observations and interviews were used, comparing, and eventually presented in five<br />qualitative sections of a statistical table. The findings indicate that visibility and surveillance play a major<br />role in increasing the security of residents in high-rise residential complexes.In the present century, the emergence of issues such as population growth, public demand
for living or working in urban centers, increasing use of land have allowed for existence of high rise
residential complexes necessary in most major cities of the world. Despite their benefits and advantages,
high-rise residential complexes have also given rise to some limitations and threats and have greatly
influenced the quality of urban life. Security is one of the indicators of life quality in cities and lack
of sufficient attention to this indicator can lead to significant social harms. Considering the need for
increasing security in the contemporary world, it is necessary to study security factors as well as the
mechanisms that seems necessary. The present study investigates the factors affecting the security of
inhabitants in High-rise residential complexes in Tehran; library studies was used for data collection
in the theoretical part of the research and the design indicators such as location and general form of
building, controllability of the spaces, guarding and electronic methods, and the use of the guard and
the fence, were categorized in order to increase security. Finally, these factors were analyzed in two
residential Complexes in Tehran (Vanak Park and Saman). For analyzing the case studies, documents,
existing maps, field observations and interviews were used, comparing, and eventually presented in five
qualitative sections of a statistical table. The findings indicate that visibility and surveillance play a major
role in increasing the security of residents in high-rise residential complexes.https://www.armanshahrjournal.com/article_80513_1c1142ed77aa1a21c1b08443619be01e.pdfدکتر مصطفی بهزادفرمعماری و شهرسازی آرمان شهر2008-5079112420181220Defining Neighborhood, Analysis of Two Different Approaches: Expert-oriented Approach of Theorists and Perceptual Approach of ResidentsDefining Neighborhood, Analysis of Two Different Approaches: Expert-oriented Approach of Theorists and Perceptual Approach of Residents698080514FAKhashayar EmadiPh.D. Student of Urban Design, Department of Urban and Regional Planning and Design, Faculty of Architecture and Urban Planning, Shahid Beheshti University, Tehran, Iran.Ali GhaffariProfessor of Urban Design, Department of Urban and Regional Planning and Design, Faculty of Architecture and Urban Planning, Shahid Beheshti University, Tehran, Iran.Journal Article20171124The different offered definitions of “Neighborhood Unit” in various approaches and<br />viewpoints by different specialized views, on the one hand; and excessive attention to expert-oriented<br />and reduced viewpoints as well as neglecting residents’ perception of the neighborhood on the other hand<br />necessitate providing a complete and exact definition of neighborhood which can cover all approaches<br />and viewpoints. Therefore, this paper applied the content analysis research method – descriptive content<br />analysis- to analyze the numerous important neighborhood definitions meticulously. It scrutinizes two<br />different approaches, specialized views (expert-oriented) and the perceptual approach (resident-oriented)<br />in order to extract the most appropriate and repeated indicators, and finally introduce a comprehensive<br />definition of neighborhood according to these indicators. Result show significant differences exist<br />between neighborhood characteristics according to the definitions given by experts, famous theories<br />and perceptual understanding of residents. For instance the definitions of neighborhood center(s), land<br />uses, boundaries of neighborhood and etc. were used to derive the final appropriate indicators obtained<br />from both approaches. The indicators are: neighborhood boundaries including streets and traffic roads;<br />natural elements and social distinctions such as racial or ethnical distinctions; neighborhood area as it<br />is perceptible for residents (50-500 acres); neighborhood land use (providing daily and weekly needs,<br />appropriate access); economic- social homogeneity (social class, and income level of residents, land<br />value); social interaction (social relations and residents’ participation); and semantic and particular<br />symbols of neighborhood (natural and historical characteristics and neighborhood meanings).The different offered definitions of “Neighborhood Unit” in various approaches and
viewpoints by different specialized views, on the one hand; and excessive attention to expert-oriented
and reduced viewpoints as well as neglecting residents’ perception of the neighborhood on the other hand
necessitate providing a complete and exact definition of neighborhood which can cover all approaches
and viewpoints. Therefore, this paper applied the content analysis research method – descriptive content
analysis- to analyze the numerous important neighborhood definitions meticulously. It scrutinizes two
different approaches, specialized views (expert-oriented) and the perceptual approach (resident-oriented)
in order to extract the most appropriate and repeated indicators, and finally introduce a comprehensive
definition of neighborhood according to these indicators. Result show significant differences exist
between neighborhood characteristics according to the definitions given by experts, famous theories
and perceptual understanding of residents. For instance the definitions of neighborhood center(s), land
uses, boundaries of neighborhood and etc. were used to derive the final appropriate indicators obtained
from both approaches. The indicators are: neighborhood boundaries including streets and traffic roads;
natural elements and social distinctions such as racial or ethnical distinctions; neighborhood area as it
is perceptible for residents (50-500 acres); neighborhood land use (providing daily and weekly needs,
appropriate access); economic- social homogeneity (social class, and income level of residents, land
value); social interaction (social relations and residents’ participation); and semantic and particular
symbols of neighborhood (natural and historical characteristics and neighborhood meanings).https://www.armanshahrjournal.com/article_80514_554e7c84a6541ced1608b5e91d48a7c1.pdfدکتر مصطفی بهزادفرمعماری و شهرسازی آرمان شهر2008-5079112420181220Residents Desire to Stay in a Place: Evidences from Iran’s New TownsResidents Desire to Stay in a Place: Evidences from Iran’s New Towns819580515FAZeinab AdeliPh.D of Urban Planning, Department of Urban and Regional Planning, Tarbiat Modares University, Tehran, Iran.Mojtaba RafieianAssociate Professor of Urban Planning, Department of Urban and Regional Planning, Tarbiat Modares
University, Tehran, Iran.Journal Article20180603The policy of creating new towns in developing countries like Iran has been implemented<br />to provide housing, reduce high migration rates to major metropolises and be incorporated within<br />regional developmental policies. These new towns in Iran, however, face some problems. One of the<br />most important challenges these towns deal with is that unwillingness of the residents to stay there after<br />the improvement of their economic situations. Urban planners cite various reasons for this phenomenon,<br />including the excessive dependence of these towns on metropolises and low quality urban services and<br />facilities. However, the low level of residents’ social capital accounts for one of the main factors for<br />reduced place attachment and desire to stay in a place. This research studies the relation between the<br />three concepts of social capital, place satisfaction and place attachment and their effects on residents’<br />desire to stay in a new town. The investigation was completed using structural equation models and<br />confirmatory factor analysis. The model was tested on a sample of 383 residents of Andishe New Town,<br />located 30 kilometers west of Tehran. The findings reveal that the indicators of social capital directly<br />affect place satisfaction and place attachment. These three indicators explain the desire to stay in a<br />new town. Therefore, this model provides a conceptual framework for research on social capital, place<br />satisfaction and place attachment. Social development strategies can also be used as a planning tool to<br />enhance place attachment and population stabilization in new towns. Therefore, apart from improving the<br />objective conditions of the environment, social capital and place attachment can be effective factors for<br />the population stabilization strategy.The policy of creating new towns in developing countries like Iran has been implemented
to provide housing, reduce high migration rates to major metropolises and be incorporated within
regional developmental policies. These new towns in Iran, however, face some problems. One of the
most important challenges these towns deal with is that unwillingness of the residents to stay there after
the improvement of their economic situations. Urban planners cite various reasons for this phenomenon,
including the excessive dependence of these towns on metropolises and low quality urban services and
facilities. However, the low level of residents’ social capital accounts for one of the main factors for
reduced place attachment and desire to stay in a place. This research studies the relation between the
three concepts of social capital, place satisfaction and place attachment and their effects on residents’
desire to stay in a new town. The investigation was completed using structural equation models and
confirmatory factor analysis. The model was tested on a sample of 383 residents of Andishe New Town,
located 30 kilometers west of Tehran. The findings reveal that the indicators of social capital directly
affect place satisfaction and place attachment. These three indicators explain the desire to stay in a
new town. Therefore, this model provides a conceptual framework for research on social capital, place
satisfaction and place attachment. Social development strategies can also be used as a planning tool to
enhance place attachment and population stabilization in new towns. Therefore, apart from improving the
objective conditions of the environment, social capital and place attachment can be effective factors for
the population stabilization strategy.https://www.armanshahrjournal.com/article_80515_d2557eee3da8860f6c692396b26eb2e8.pdfدکتر مصطفی بهزادفرمعماری و شهرسازی آرمان شهر2008-5079112420181220Strategic City Branding; from Theory to PracticeStrategic City Branding; from Theory to Practice9710880517FAMehdi MirmoiniM.A. of Urban Planning, School of Environmental Design & Architecture, Iran University of Science &
Technology, Tehran, Iran.Abbas AzariPh.D. Candidate in Urbanism, Nazar Research Center, Tehran, Iran.Journal Article20180716Cities are in search for new ways to get promoted. Regarding the fast changes in technology<br />and the shift from local to a globalized environment, cities are forced to compete with each other in order<br />to become an attractive tourist destination, workplace, cultural rich place and much more. City branding<br />has been introduced as a new and creative solution to be adopted by cities to achieve success in this hard<br />competition. Although the promotion of cities dates back to the 19th century, the emergence of concepts<br />such as place marketing, place branding, and city branding is relatively new in the academic language.<br />City branding is not only a promotional activity but also it should be considered as a strategic process.<br />So, city branding should be a vision-driven process in order to be successful. But unfortunately, there is a<br />gap in strategic city branding literature from the practical point of view. This study focuses on filling this<br />gap by reviewing the evolution of city branding from city marketing, identifying the relations between<br />city branding and strategic spatial planning and then examining the lessons learned in the case study of<br />Damavand city near Tehran. Thus, Damavand strategic city branding process is explained step by step in<br />this article, as to create an applicable framework for other Iranian cities like Damavand which have great<br />branding potentials. This strategic process led to identifying Damavand’s branding vision as “A Mythical<br />Paradise”, and also proposing 42 different city branding plans for DamavandCities are in search for new ways to get promoted. Regarding the fast changes in technology
and the shift from local to a globalized environment, cities are forced to compete with each other in order
to become an attractive tourist destination, workplace, cultural rich place and much more. City branding
has been introduced as a new and creative solution to be adopted by cities to achieve success in this hard
competition. Although the promotion of cities dates back to the 19th century, the emergence of concepts
such as place marketing, place branding, and city branding is relatively new in the academic language.
City branding is not only a promotional activity but also it should be considered as a strategic process.
So, city branding should be a vision-driven process in order to be successful. But unfortunately, there is a
gap in strategic city branding literature from the practical point of view. This study focuses on filling this
gap by reviewing the evolution of city branding from city marketing, identifying the relations between
city branding and strategic spatial planning and then examining the lessons learned in the case study of
Damavand city near Tehran. Thus, Damavand strategic city branding process is explained step by step in
this article, as to create an applicable framework for other Iranian cities like Damavand which have great
branding potentials. This strategic process led to identifying Damavand’s branding vision as “A Mythical
Paradise”, and also proposing 42 different city branding plans for Damavandhttps://www.armanshahrjournal.com/article_80517_7bf56326741f9c0d3512a3a9f537ed86.pdf