The Impact of Visual Literacy on Perception of Beauty in Architectural Buildings

Document Type : Original Article

Authors

1 Assistant Professor of Architecture, Faculty of Art & Architecture, Tarbiat Modares University, Tehran, Iran.

2 M.A. Student of Architecture, Faculty of Art & Architecture, Tarbiat Modares University, Tehran, Iran.

Abstract

Judgments on architectural works variously are done and different points of views and disagreements are observed. Difference of comments regarding architectural beauty is one of the most controversial issues and significant subjects in Iranian contemporary architecture. This issue causes significant disagreements among specialist and designers in one hand and target groups and users from the other hand. In this research parallel to analyzing the specialized literature, theoretical frameworks are built according to rating the samples through the test of user’s desire. Twenty cases among famous Iranian contemporary works have been chosen and classified in two groups. The first group is including the works which have been mentioned in specialized architectural journals as selected works. The second one is including the works with higher advertisement aspects and public reputation. These two classes of buildings were given to three groups of addressees including twenty architectural teachers, thirty master architecture students, fifty master students from other fields. The research outcomes show that a meaningful difference is observed among the selected building by mentioned groups. In addition more people have higher interest on public architectural works and those with advertisement purpose and higher visual literacy. Although in many cases a kind of agreement is observable.

Keywords

Armanshahr Architecture & Urban Development
Volume 4, Issue 7
March 2012
Pages 51-62

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History

  • Receive Date: 18 October 2011
  • Revise Date: 26 November 2011
  • Accept Date: 01 January 2012

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