نوع مقاله : مقاله پژوهشی
نویسندگان
1 دکتری مدیریت گردشگری، دانشکده اقتصاد، مدیریت و حسابداری، دانشگاه یزد، یزد، ایران (نویسنده مسئول).
2 کارشناسی ارشد مدیریت بازاریابی جهانگردی، دانشکده علوم انسانی، دانشگاه علم و هنر یزد، یزد، ایران.
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
Nowadays tourism is considered as the main part of global economy. This study investigates the effects of architectural quality of traditional accommodation of Yazd city on creating satisfaction for tourists with the mediating role of perceived value of building architecture. By examining the literature review, the perceived value considered in two levels include emotional and social that received by tourists during stay in traditional accommodation of Yazd city and also in two levels of objective and subjective quality of building architecture. In this study data collected from 111 tourists that resident in traditional accommodation in Yazd, As the second historic city in the world that has accommodations with architecture adapted to climate and nature condition. Indicators provide a good view of the tendency of tourists that resident in traditional accommodation Yazd city and the effects that its architecture can have on perceiving the quality of the environment, securance expectations of the accommodation space and perceiving the values in the architecture of traditional buildings. Also, the effect of perceiving these values on creating satisfaction for tourists examined. In order to analyze the data used structural equation modeling. For exploratory factor analysis and methodical factor analysis used SPSS and for indentify effective and efficient variables used partial least squares method by PLS software. The results showed that the stay of tourists in traditional accommodation of Yazd city is associated with receiving social and emotional values that are effective in creating tourist satisfaction. Also, the objective and mental quality of the building's architecture is effective in creating emotional and social values and the satisfaction of tourists.
کلیدواژه‌ها [English]
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