Investigating the Impact of Public Art on Everyday Life and Creative Consumption Action of Space; Case Study: City Theater Space in Tehran

Document Type : Original Article

Authors

1 M.A of Urban Design, Department of urban planning, Faculty of Architecture and Urban Planning, Qazvin branch of Islamic Azad University, Qazvin, Iran.

2 Associated Professor, Faculty of Architecture and Urban Planning, University of Art, Tehran, Iran (Corresponding Author).

10.22034/aaud.2022.235850.2234

Abstract

Space consumption and resistance actions can be studied throughout history, from the classical era to the modern era by investigating the changes in the theory of everyday life. Active and creative space consumption action is realized to gain identity in various ways. Meanwhile, art, as an effective and productive force, can be considered a creative consumption action and also a resistance action in the context of everyday life. Considering this description, the main research problem is how using public art in the limited area of City Theater provides the ground for resistance and creative space consumption in everyday life. The present study is analytical research, where the relevant theoretical foundations is deduced and reviewed using a qualitative approach and qualitative content analysis. Next, the case study (i.e. the limited area of City Theatre) is investigated using a quantitative and exploratory analysis method, and the hypotheses are tested. The data on the case study are collected using a questionnaire. The sample size is estimated to be 380 people. The obtained data from the questionnaires are analyzed using a correlation test and factor analysis in SPSS software. The results confirm that public art can promote creative space consumption action, and dynamic and interactive arts have the greatest impact on it. The factor of interaction and learning that is formed through interactive art is the result of using public art in space as a type of creative space consumption. However, it is also required to fulfill other requirements such as providing the ground for discourse and participation.

Keywords


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