Investigation of the Role of the Architectural Quality of Traditional Resorts in Yazd City in the Creation of Tourist Satisfaction with the Mediating Role of Perceived Value of the Building Architecture

Document Type : Original Article

Authors

1 Ph.D. of Tourism Management, Faculty of Economics, Management & Accounting, Yazd University, Yazd, Iran (Corresponding Author).

2 M.A. of Tourism Marketing Management, Faculty of Humanities and basic Science, Sceince and Arts University of Yazd, Yazd, Iran.

10.22034/aaud.2021.253538.2337

Abstract

The present study aims to investigate the role of the architectural quality of traditional resorts of Yazd City in the creation of satisfaction for tourists with the mediating role of the perceived value of the building architecture. To this end, after reviewing theoretical foundations, the perceived value was investigated by examining the social and emotional values perceived by tourists during their stay in the traditional resorts of Yazd city and the objective and subjective qualities of the building architecture. It is a descriptive-analytical study and the required data was collected from the opinions of 111 tourists residing in the traditional resorts of Yazd City as the second historical city in the world which has climate-and-nature-compatible resorts. Then, the suggested indicators were calculated. These indicators can provide a good insight into the tourists’ inclination to stay in the traditional resorts of Yazd City and the role of their architecture in the perception of the environmental quality, satisfaction with the residence space, and understanding of the values in the architecture of traditional buildings. Also, the role of the perception of these values in the creation of satisfaction for tourists have been investigated. The exploratory factor analysis has been used for data analysis and the partial least squares in the PLS Software was used for the confirmatory factor analysis and to investigate how the variables influence and are influenced. The results indicated that tourists’ stay in the traditional resorts of Yazd City is associated with the perception of the social and emotional values that affect tourist satisfaction. Also, the objective and subjective qualities of the building architecture is effective in the creation of emotional and social values and tourists’ satisfaction.

Keywords

References

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Armanshahr Architecture & Urban Development
Volume 15, Issue 40 - Serial Number 40
December 2022
Pages 149-162

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History

  • Receive Date: 19 October 2020
  • Revise Date: 14 July 2021
  • Accept Date: 07 August 2021

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